Lautemann
Agency
99% of B2B marketing is transactional. Your leverage lies in making it relational.
You run "Buy My Thing Now" ads. Hope someone clicks. Pray they buy.

I help mid-market B2B companies build relational marketing systems... where every touchpoint adds value, builds trust, and creates demand. 

Where your sales-team has great reasons to get in touch.

Relational Marketing builds you a reliable pipeline that converts - while pulling you out of the price wars.
B2B marketing is 99% transactional. 

Your leverage lies in making it relational.
You run "Buy My Thing Now" ads. Hope someone clicks. Pray they buy.

I help mid-market B2B companies build relational marketing systems - where every touchpoint adds value, builds trust, and creates demand.

Not just leads. A sustainable pipeline that converts
(and let's you float like a Yoda above the price wars).

Is Relational Marketing right for you?

If you run the Marketing of a Mid-Market Company ($10M-$100M) with:

  • Ads that feel like your competitors could have made them
  • Great Products, but too few qualified conversations
  • Marketing that feels random and interchangeable
  • ​Sales Team is waiting for leads that only trickle in

NOT for you if:

  • You want "more leads" without fixing what happens after
  • ​You're looking for someone to "just run your ads"
  • You're happy competing on price
The 4-Step Framework...
That consists of more frameworks... so you reliably build those lasting relationships for growth
Step 1: Position
Define what makes you the obvious choice - beyond price, beyond features. Own a position in your market's mind.
Step 2: Attract
Build assets that pull qualified prospects to you. Lead magnets, content, info-products that demonstrate expertise before you ever pitch.
Step 3: Nurture
Systematic follow-up that builds relationship over time. Email sequences, touchpoints, and frameworks that turn cold leads into warm conversations.
Step 4: Convert
Sales enablement, scripts, and processes that close... because marketing and sales should work together, not past each other.
What Relational Marketing Delivers
3x revenue in 12 months (mid-market holding, DACH) Shifted from random campaigns to systematic email nurturing + paid acquisition

21:1 ROAS (online education) Quiz funnel that built relationship before the pitch

7-figure automotive account (LA agency) Positioning strategy that made them the obvious choice - client now in final rounds for $40M

$50M US manufacturer Info-marketing system that turns prospects into believers before sales ever calls...
and gives the sales-team the best excuse ever to stay get in touch

Former Marketing.MBA Senior consultant. Developed courses on lead magnets. Co-built proprietary copywriting framework used by hundreds of businesses.
Why I Do This
Most marketing is transactional. Interrupt, pitch, hope. I learned early that relational wins.
Hey, I'm Christopher. 
Pleased to meet you
20 years building frameworks for selling.
Started copywriting in 2006, co-founded a record label (bouq. - still running today). The only way to get DJs and promoters to respond? Build relationship first, pitch second.

Worked as TV scriptwriter - learned to capture personal brand voice. Did door-to-door sales - learned the mechanics of closing, not just writing about it. 

Head of Marketing at multiple companies (3x'd revenue in 12 months). 

Former Senior Consultant at Marketing.MBA, where I co-developed frameworks now used by hundreds of businesses.

What makes me different:

Most marketers have never sold. I have. Most copywriters don't understand strategy. I built my career on it. Most consultants run tactics. I build systems.

Transactional marketers ask: "How do we get more clicks?"

I ask: "How do we become the obvious choice before they ever talk to sales?"
Ready to make the shift?
20-30 minute call. I ask questions, you answer honestly. 

Either I can help or I can't. No pitch, no pressure.
Lautemann Agency
  @christopherlautemann
  hello@lautemannagency.com  
  +49 176-8694-8574
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