Lautemann
Agency
Let's Talk About The Commercial Model Behind Your IT Consultancy
Your team is getting faster. Your commercial model should benefit from it.

AI is helping specialist IT teams create more value in less time.

But if most of your revenue is still tied to people, days and day rates, greater efficiency doesn't automatically mean greater profit.

I help specialist IT consultancies find where their expertise creates more value than their current commercial model captures... 
and turn that into offers that are harder to compare on day rate alone.

No need to rebuild the whole business model. Just identify the commercial opportunities already hiding inside the expertise you’ve built.
B2B marketing is 99% transactional. 

Your leverage lies in making it relational.
You run "Buy My Thing Now" ads. Hope someone clicks. Pray they buy.

I help mid-market B2B companies build relational marketing systems - where every touchpoint adds value, builds trust, and creates demand.

Not just leads. A sustainable pipeline that converts
(and let's you float like a Yoda above the price wars).

Is this right for your IT consultancy?

If you run a specialist IT consultancy and:

  • Your team is getting faster... but that doesn't automatically improve your economics
  • ​Too much of your value is still billed in day rates
  • ​Your expertise is stronger than your commercial model makes visible
  • ​You want to grow without becoming more interchangeable

NOT for you if:

  • ​You’re happy competing primarily on rates and capacity
  • ​You want a "quick pricing trick" without changing the underlying offer
  • ​You’re looking for someone to simply generate more leads this month
  • ​You don’t want to question how your expertise is currently commercialised
The 4-Step Framework...
Find where your expertise can Create more commercial value (without rebuilding the whole firm). in 14 days.

Step 1: Diagnose
Identify where your current model may be under-capturing value: 
across capabilities, client situations and offers still priced mainly in days and day rates.
Step 2: Isolate
Find the strongest opportunity where a real client problem meets a capability your team solves unusually well.
Step 3: Package
Turn that opportunity into a clearer, repeatable offer with defined scope, value and commercial logic.
Step 4: Validate
Test it with the market before making a bigger change - so you know what buyers actually respond to.

Relevant Work & Commercial Results

IT consultancy, Paris
Currently working on commercial positioning and offer design around how specialist expertise is packaged, priced and taken to market.

3x revenue in 12 months, DACH mid-market company
Built a more systematic commercial engine across positioning, nurturing and paid acquisition.

7-figure automotive account - California, USA
Positioning strategy that helped make the firm the obvious choice in a high-value buying process.

$50M US manufacturer - Ohio, USA
Built a commercial content system that gave sales better reasons to stay in touch and moved prospects toward a buying decision.

Former Marketing.MBA Senior consultant. 
Co-developed frameworks used by hundreds of businesses across positioning, lead generation and commercial messaging.
Why I Work On This
Expertise businesses often create far more value than their commercial model makes visible.
Hey, I'm Christopher. 
Pleased to meet you
20 Years Building Commercial Systems Around Selling Expertise
Started copywriting in 2006 and have spent most of my career helping expertise-led businesses position, communicate and sell what they know.

Worked across strategy, sales, copy, marketing and commercial systems — from founder-led businesses to mid-market companies.

Head of Marketing roles included 3x revenue growth in 12 months.

Former Senior Consultant at Marketing.MBA, where I co-developed frameworks used by hundreds of businesses.

What makes me different:

I’m not approaching this as a pricing theorist.

I’ve spent my career at the intersection of expertise, positioning, sales and commercial systems.

And increasingly, the question I’m interested in is:
How do specialist firms capture more of the value their expertise already creates?
Ready To Find The Opportunity?
20–30 minute conversation. I’ll ask a few questions about how your consultancy sells, delivers and prices its work.

Either there’s a commercial opportunity worth exploring... or there isn’t. No pitch, no pressure.
Lautemann Agency
  @christopherlautemann
  hello@lautemannagency.com  
  +49 176-8694-8574
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